“This bold demi-matte Lip Color bathes lips in hydration for comfortable all day wear. A pigment level of 30 percent ensures one-swipe coverage and super intense color payoff with no base required. Shea butter, coconut oils, and grapefruit peel oils soften lips and boost moisture. Meanwhile, Milk Melt Technology matches body temperature for instant glide and a second skin feel.”
Extra – Deep Blackened Purple: Needs a few swipes to get an opaque coverage but glides on nicely.
Dip Out– Wine Burgundy: Consistency is exactly like “Extra”. Deeper colors tend to need a few more layers to build opacity.
New Whip– Deep Violet toned Red: This color is really pretty and goes on very nicely!
O.G Red– True Red: Love this shade, it’s the perfect red lip. Leans on the cooler tone.
Name Drop– Orange Red: This shade is for those who love a red with orange undertones. Glides on amazing!
Wavy– Warm Brown: This shade says 90’s to me, and I love it!!
Low Key– Muted Lavender Gray: This shade for me went on a little drier than a few of the other shades but builds to a pretty grunge color.
Grrrl– Muted Dark Purple: Creamy and nicely pigmented!
Wifey– Dusty Rose: Love this color, definitely a Jess shade!
C.R.E.A.M– Soft Pink Nude: This color has been living in my purse since I got it. It’s perfect for everyday.
Overall these are some really nice lipsticks! I will say they don’t necessarily have a unique formula or texture to them. I do find them to feel like an average satin/matte lipstick in jumbo stick form. They do smudge but wear decently for being a regular lipstick. I don’t find them to be particularly over drying or hydrating on the lips. It’s sort of an in between feeling.